Workflow
Long focus blocks without the energy collapse. Late-night sprints, deep-work sessions, and shipping deadlines — bottled for the people who don't clock out at 18:00.
Made for: founders · designers · freelancers
Unlock Your
NextLevel.
Stock the
NextLevel.
The liquid-upgrade for a generation that refuses the crash. German-engineered for sustained focus, immaculate vibes, and zero compromise — bottled in 250ml, 500ml and 330ml Malt.
Lifestyle
Three moments. One liquid.
NextLevel meets you where you push hardest — deep-work, focus blocks, and game-day. Same formula, different missions.
Focus
32 mg/100ml caffeine, B-vitamin complex, taurine, inositol — the chemistry of clarity. Engineered to switch you on, hold the line, and switch off cleanly when the work is done.
Made for: creators · students · gamersHigh-Achievement
PR-day at the gym. Match-night for athletes. The pitch that lands the round. Premium energy for moments where „ein bisschen müde" is not a vibe.
Made for: athletes · high-performersFrom Hamburg, since 2015
NextLevel isn't just a hype brand — it's the evolution of a strong legacy. Born out of PATLand Handels GmbH, the powerhouse parent company founded by Andreas Köhn in 2015, we are proudly headquartered in the vibrant business hub of Hamburg, Germany.
As an independent, family-owned business, we combine iconic, uncompromising German quality with an agile, modern mindset. We don't just launch products — we build sustainable ecosystems where top-tier quality, deep brand loyalty, and trusted long-term relationships always come first.
10+
Years in Business
15
Active Markets
3
Continents
100%
Made in Germany
What we stand for
The Modern Community
Built for high-achievers, not bro-culture.
We ditched the early-2000s extreme-sports cliché. NextLevel is an inclusive space for creators, founders, and everyday innovators — a brand that earns its place in a Berlin gallery and a Lagos rooftop alike.
The Smart Formula
Built on the right ingredients.
Caffeine, taurine, inositol, full B-vitamin complex — dialled to deliver clean focus and switch off cleanly. No artificial fluff, no sugar spike, no inevitable comedown. Audited against German purity standards.
The Collaborative Partnership
Win-win B2B. Long-term, not transactional.
Retail and distribution partners aren't shelf-space — they're allies. Transparent collaboration, regional exclusivity, first-mover advantage, and an ecosystem that scales together.
Company milestones
2015
Founded in Hamburg
Andreas Köhn founds PATLand Handels GmbH in Hamburg. Family-owned, independent, and built on a single conviction: long-term ecosystems beat one-off transactions.
2021
Initial market wave
NextLevel rolls into its first international markets across West Africa and Europe. Distributor partnerships are built on transparency and regional exclusivity from day one.
2023
Strategic reset
We hit pause to refine the formula, sharpen the positioning, and rebuild the partner playbook. No shortcuts, no compromise — quality and clarity come first.
2025
NextLevel 2.0 relaunch
The reformulated lineup ships to existing markets — same German-engineered quality, sharper brand, leaner ecosystem. New distributors come online in Africa and the Americas.
2026
Multi-continent rollout
Ghana Week activation in Accra, US tour partnerships, FIFA World Cup fan-zone integration. A decade of conviction, now scaling on three continents.
PATLand was founded on the conviction that long-term ecosystems outlast one-off transactions. A decade later, NextLevel is how we put that conviction in a can.
Andreas Köhn, Founder · Hamburg
Three cans,
one mission
Every variant is engineered around the same non-negotiable: clean, sustained energy without the crash. Choose the format that matches the moment. Final renderings TBD
250 ml
NextLevel Original
The flagship liquid-upgrade. Smart formula, taurine-fueled focus, and that signature German-engineered taste — pure top-tier performance, on demand.
500 ml
NextLevel Long-Haul
Twice the volume, same zero-crash formula. Built for marathon sessions — from creative deep-work to back-to-back shifts. Your high-output day, bottled.
330 ml · Malt
Coming
Q3 2026
Q3 2026
NextLevel Malt
A non-alcoholic premium-malt twist on the classic — rich, smooth, distinctly NextLevel. Crafted for the moments that demand immaculate vibes without compromise.
Where the NextLevel ecosystem lives
One premium standard, every territory. Click a pin to meet the exclusive distributor we partner with there.
15
Active Markets
3
Continents
100%
German-Engineered
Wear your level Printify mock
Premium streetwear & accessories shipped on-demand by Printify. Global fulfilment, your branding — directly under shop.nextlevel-energydrink.com.
Mock-products for design preview. Live shop will be served via Printify Storefront on the
shop. sub-domain — branded NextLevel CI, on-demand fulfilment, no inventory risk.
Latest from NextLevel
News, awards, and brand stories — straight from our newsroom and creator network.
No news yet. New entries appear here as soon as you publish them in the backend.
Become a Partner
Allies, not shelves
We're not in the business of stocking shelves — we're in the business of building ecosystems. If you're a serious distributor in an open territory, we want to talk.
Why partner with NextLevel
Trademark Registration
We register and defend the NextLevel trademark in your territory at our cost — your local rollout starts on solid legal ground.
Regional Exclusivity
One distributor, one territory. We don't dilute your market with parallel imports — your investment is protected from day one.
Long-Term Loyalty
Multi-year contracts with growth incentives. We win when you win — no quarterly squeeze, no transactional games.
Marketing Co-Funding
Shared budgets for local activations — events, retail displays, creator campaigns. We bring the assets and the playbook.
Requirements
What we look for in a partner.
We're selective. The territories we still have open are reserved for distributors who can match our long-term ecosystem logic.
Apply for Partnership-
1
Capital backing Proof of working capital sufficient for an initial 12-month inventory cycle and local marketing co-investment.
-
2
Logistics infrastructure Cold-chain capable warehousing, multi-channel distribution into modern trade, HoReCa and direct retail.
-
3
Market knowledge Established commercial network in your territory and a demonstrated track-record with premium FMCG brands.
-
4
Long-term commitment Strategic growth orientation, willingness to commit to multi-year partnership terms and shared brand stewardship.
Questions, answered
Quick answers on distribution, the formula, and how partnerships work. Need more? The chatbot bottom-right or the form below have you covered.
Where can I buy NextLevel?
We sell exclusively through our regional distribution partners — find the official distributor in your country in the Global Markets section. For markets where we haven't launched yet, you can reach out directly via the contact form.
What's in the formula? Is it certified for export?
32 mg/100ml caffeine, B-vitamin complex, taurine, inositol, glucuronolactone — formulated for clean energy without the crash. All variants are German-engineered, EU-FCC compliant, and certified for export to all 15 markets in our network. Full datasheets available per product.
How do I become a distributor?
We work with one exclusive distributor per territory. You'll find our requirements in the Become a Partner section — capital backing, logistics infrastructure, market knowledge, and long-term commitment. If you tick those boxes, drop us a line via the contact form and we'll set up an intro call within two business days.
Do you offer private label or co-creation?
Yes — we offer custom branding and co-creation services for partners with sufficient volume commitment. Bespoke formulas, custom can artwork, and territory-exclusive variants are all on the table. Reach out via contact for a tailored proposal.
Where is NextLevel produced?
All cans are produced in Germany under strict ISO-22000 / IFS Food certified facilities. The Hamburg HQ handles formulation, brand stewardship, and global supply chain coordination. Export-ready pallets ship from Hamburg port, with cold-chain logistics arranged through your regional distributor.
How do I reach press / media?
For press inquiries, brand assets, and interview requests, use the contact form below and select Press & Media Inquiry. Our marketing team responds within one business day. A full press kit is also available for download.
No matches. Try a different keyword or pick another category — or ask us directly.
Let's talk
Distribution, press, partnerships, or just curious — we read every message and reply within two business days.
Got it — talk soon
Your message landed in our Hamburg HQ. Expect a personal reply within two business days from contact@nextlevel-energydrink.com.
- Confirmation email on its way
- Routed to the right team based on your topic
- Two-business-day reply commitment
Press & Media
Everything you need, in one folder
Logo files, can renderings (250 ml / 500 ml / Malt), product datasheets, founder bios and approved press copy — bundled and ready for journalists, retail buyers and creator-collabs.
- Brand assets · logo, brandmark, gold-on-black guidelines (PDF + SVG)
- Product renders · high-res cans, freigestellt + lifestyle
- Datasheets · ingredient breakdown, certifications, MOQs
- Founder bios & quotes · approved press copy in EN & DE
Looking for tailored material (interview availability, exclusive shots, custom copy)? Get in touch — we reply within 24h.